Training Course Index

Expand2Web Experts Members have complete access to the following training courses. You will need to be a logged in as a member in order to see the actual class materials that these sessions link to.

LIMITED TIME ONLY – SAVE $250:
If you are a SmallBiz Theme customer contact us now at info@expand2web.com – we are waiving the initial sign up fee for you to join our Experts Training Program – (monthly membership fee applies)

SmallBiz Theme customers have free access to the “21 Video WordPress Beginner Series”. Please use the free logins provided in the User Guide and log in using the sign in box in the right sidebar.

Existing members please log in using the sidebar on the right.

 

Building Your Business

In our Building Your Business class you will learn how to build your own business on the web. We show you how to get clients, how to choose your specialty AND your niche, how to price your services and set customer expectations, and how to make money by helping business owners make the transition to the web by becoming their “Trusted Advisor”.

  1. The Opportunity, Working with Clients, Contracting and Delivery
  2. Attracting and Managing Clients
  3. Contracting, Outsourcing and Delivering – plus – Business Structure

  4. Bonus Session: 12 Ways to Get New Customers
  5. Bonus Session: Productivity Tools

 

Building and Customizing Your Website

In this class you will learn how to build a complete small business website using WordPress and the SmallBiz WordPress theme. We will show you how to install and use WordPress, how to customize the look and feel, the basics of on-page search engine optimization, and how to set up and optimize Local Profiles for Small Businesses.

  1. Introduction to WordPress & Creating Your Website
  2. Using WordPress
  3. Customizing Your Website
  4. Advanced Customization and SEO

 

WordPress Beginner Video Series

The video series can be viewed as standalone or together with the Building and Customizing your website classes.

 

Search Engine Optimization and Local Profiles

In this course we go in-depth on local search engine optimization and teach you our proven “Circle of Trust” method of obtaining top search results. We also share tools and templates that you can use for your own business and clients.

  1. Optimizing Your Website
  2. Content Strategy
  3. Local Profiles and Reviews
  4. Local Citations and Building Backlinks

 

4 Pillars of an Effective Web Presence

Small businesses need to stop thinking in terms of a website, and instead of their overall Web Presence. Your web presence includes your Website, Blog, Social Media footprint and Mobile reach.

 

Social Media Blueprint

Social Media Platforms such as Facebook, YouTube, Google+, Twitter, Linked-in and new emerging platforms such as Pinterest are covered .

  1. Optimizing and Customizing Facebook Business Pages
  2. Google+, Google Search Plus Your World and YouTube
  3. Twitter, LinkedIn, Pinterest, SoLoMo and Siri for iPhone meets Local Search

 

Introduction to Affiliate Marketing

If you have a Web site or blog and are looking for a way to earn income from your website consider affiliate marketing.

 

Building Your Email List

Email, when done properly is even more effective than social media. In this class we show you how to build your email list and create ongoing relationships with your clients that bring new business.

  1. Introduction to Building Your Email List
  2. More List Building Tricks & Email Autoresponder
  3. Offering Email List Set-up as a Service
  4. Follow Up Auto-Responder

 

Foursquare Checkin Business Opportunity

Foursquare represents a unique opportunity not only for business owners, but for consultants who are helping small business owners. We go into practical methods for helping new clients in this class.

  1. Foursquare the Opportunity
  2. Foursquare Profiles and Specials
  3. Foursquare Checklist and Proposal

 

Building an iPhone | Android | Win7Phone App

Mobile is here and it’s getting more and more important! Today = 15% of all searches come from mobile devices. By 2015 = 90%! of all searches will come from mobile devices. Learn about the difference between Mobile Enabled Websites and Mobile Apps. Plus build your own App in 5+ hours.

 

Facebook Page Security Update – SSL Certificates

Facebook has changed the rules once again – all Facebook Page tab content needs to come from an SSL secure server. We cover the implications of this in the course and what you can do to comply.

 

Expand2Web Expert Training Live Q&A’s 2012

Catch up on the latest, learn what we are up to and share your success stories. Live Q&A’s are held on a regular bases. We will post all 2012 Sessions, Links and Recordings here.

 

Pro Web Design Alliance Partnership

We partnered with Pro Web Design Alliance. Take advantage of these awesome tutorials and classes.

 

SmallBiz Theme Download Link

 

Cloud Websites Reseller (Sign Up & Info)

 

Affiliate Program (Sign Up & Info)

 

List Your Clients and yourself in Localeze (Sign Up & Info)

 

Helpful Links & Resources

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