Training Course Index

All SmallBiz Theme Customers have Unlimited Access to:

To gain access please use the Log-in Box in the Right Sidebar —>

 

Why we offer additional Training Classes:

A Proven Business Opportunity!

Whether you are looking to start a new career or supplement your income,
Expand2Web has the tools and training to make your dreams a reality.

The SmallBiz Theme is becoming increasingly popular with everyone wishing to generate additional income by offering Website, SEO Online Reputation Management and Social Media Services to their clients.

Many of the Consultants and Agencies that choose SmallBiz are just starting out with their careers and are looking for in-depth training. This is why we launched our complete “Build your own Business” Training Course Series. Scroll down the page to see our topics!

Being a member also includes exclusive access to the Business Advantage Theme!

Click Here and Get Started Today!

 

Introduction to the Members Training Area

Please watch this brief introduction video to the Expand2Web Experts Training and Member Area.
We highly recommend Google Chrome or Firefox to watch the Videos.
Internet Explorer is not a good choice (for anything) : )

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Quick Navigation:

Click here to “expand” or “collapse” all Topics below.

…or click on any desired individual topic title below.

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#1) Launch Your Own Successful Business - Be Your Own Boss

 

#2) Create Compelling Websites

In this class you will learn how to build a complete small business website using WordPress and the SmallBiz WordPress theme. We will show you how to install and use WordPress, how to customize the look and feel, the basics of on-page search engine optimization, and how to set up and optimize Local Profiles for Small Businesses.

  1. Introduction to WordPress & Creating Your Website
  2. Using WordPress
  3. Customizing Your Website (using the SmallBiz Original Theme)
  4. Customizing Your Website (using the SmallBiz Dynamic Theme)
  5. Advanced Customization and SEO
  6. Security – Keep Hackers Out
  7. Images for your Website – What you need to know.
  8. Interactive Custom Google Maps
  9. Introduction to Inspect Element
  10. Mobile Devices and Local Search
  11. Considerations when choosing a WP Theme
  12. Bonus Session: Backing up your WordPress Site (FREE to WATCH)

 

#3) Master WordPress - Complete WordPress Beginner Video Series

The video series can be viewed as standalone or together with the Building and Customizing your WordPress website classes. The videos below apply to all WordPress Themes – not only to the SmallBiz Theme.

 

#4) Be The SEO Guru! Search Engine Optimization and Local Profiles

In this course we go in-depth on local search engine optimization and teach you our proven “Circle of Trust” method of obtaining top search results. We also share tools and templates that you can use for your own business and clients.

  1. Optimizing Your Website
  2. Content Strategy
  3. Local Profiles and Reviews
  4. Local Citations and Building Backlinks
  5. Using Video to gain additional Page One rankings
  6. How to get Multi Location Businesses to Rank (FREE to WATCH)
  7. Update: Google+ merges with Google Local Places
  8. Google+ Local with Mike Blumenthal
  9. Google’s “My Business” Initiative.
  10. Mobile Devices and Local Search

 

#5) Online Reputation Management and GetFiveStars.com -FREE

Online Reviews are an important factor for local search. Reviews affect Ranking, Click throughs, Conversions and give any business a Competitive advantage.

 

#6) Become A Trusted Advisor & The 4 Pillars

Small businesses need to stop thinking in terms of a website, and instead of their overall Web Presence. Your web presence includes your Website, Blog, Social Media footprint and Mobile reach.

 

#7) Become The Social Media Expert

 

#8) Create Followers and Subscribers with Your Email List

Email, when done properly is even more effective than social media. In this class we show you how to build your email list and create ongoing relationships with your clients that bring new business.

  1. Introduction to Building Your Email List
  2. More List Building Tricks & Email Autoresponder
  3. Offering Email List Set-up as a Service
  4. Follow Up Auto-Responder
  5. Bonus Session: Email List Re-loaded – Where is yours?

 

#9) Increase Your Website Traffic With Content Marketing

Content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers.

  1. Content Marketing – The Future of SEO
  2. Create & Content Plan
  3. Distribute & Engage
  4. Solve your content problem with Podcasts

 

#10) Generate Additional Income With Affiliate Marketing

If you have a Web site or blog and are looking for a way to earn income from your website consider affiliate marketing.

  1. Introduction to Affiliate Marketing
  2. ThinkTank Affiliate Conference and Twitter Pro Tips
  3. Join our Affiliate Program – Earn $75 for each SmallBiz Theme sold

 

#11) The PhysicalWeb - iBeacons - Eddystone

The Physical Web Project is the definition of a standard that promises one day every device can be accessible by its own unique address.

  1. Introduction to the Physical Web, iBeacons, Eddystone and captive Wifi Portals
  2. Bots 101 and FB Messenger Codes

 

#12) Podcasting 101

Podcasting is an easy and powerful way to communicate your ideas and messages. Many Site owners will attest that Podcasting drives more traffic to their sites than other more hyped methods such as Social Media.

  1. Podcasting – What it is and why you should care!
  2. Recording and Publishing your Podcast
  3. Solve your content problem with Podcasts

 

#13) Foursquare Checkin - Your Business Opportunity

Foursquare represents a unique opportunity not only for business owners, but for consultants who are helping small business owners. We go into practical methods for helping new clients in this class.

  1. Foursquare the Opportunity
  2. Foursquare Profiles and Specials
  3. Foursquare Checklist and Proposal

 

#14) Build An iPhone | Android | Windows | Phone App

Mobile is here and it’s getting more and more important! Today = 15% of all searches come from mobile devices. By 2015 = 90%! of all searches will come from mobile devices. Learn about the difference between Mobile Enabled Websites and Mobile Apps. Plus build your own App in 5+ hours.

 

#15) Expand2Web Expert Training Live Q&A's and Guest Speakers

 



 

Additional Expand2Web Experts Member Resources

Please expand the tabs below to find exclusive Expand2Web Experts Members Resources.
You can of course always email us for theme and course questions: vip@expand2web.com

 

Next and Previous Live Training Classes sorted by Date

As a member, you are invited to all of our online training courses. The courses usually occur on Thursday evenings at 6pm Pacific 9pm Eastern 2am GMT.

 

We also record every live training class. You never have to worry that you miss one. Click the link below to see the most recent class recording or browse by topic and category further up on this page.

 

SmallBiz Theme Download and UserGuide

All Your SmallBiz Theme Resources in one place!

 

Business Advantage Theme Download and UserGuide

All Your Business Advantage Theme Resources in one place!

 

Connect - Share - Discuss | Join The Private Facebook Group

Meet everyone in the private Facebook group. Share tips & tricks, get ideas and socialize.

 

Display Your Experts Badge on your Website

Show off your Skills on your blog or website with this fancy Expand2Web Experts badge!

 

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