2. Circle of Trust SEO Process

In this course we’ll go through the Expand2Web Circle of Trust method step-by-step.

Expand2Web Circle of Trust

Here is an outline of what we will cover:

1. Website Optimization

Determine target keywords and search volumes
How to analyze websites (SEO Drive-By!)
Create a powerful internal linking plan
Create city and term specific landing pages

2. Local SEO

Claim and optimize your local business listing profiles
Optimizing the Big 5 IYP directories
The Name Address Phone number (NAP) fingerprint
Competitive analysis
Getting “citations” and links

3. On-line Reviews

Importance of building an on-line brand
How online reviews impact local search rankings
Creating a process, template and follow up email
How to get started with friends, family and employees
What to do if you get a bad review
How to become a GMail Ninja!

4. Content Strategy

The importance of unique content
Determining your topics
Hiring copywriters on Elance (including a writer’s spec and video you can give to your writers)
Getting your writers to post the articles as an “author” in WordPress
Scheduling your posts in WordPress

5. Building Links

Local and Internet Yellow Pages (IYP) directories
Citations for Local Search vs Backlinks
Should I use paid links?
A proven process for getting quality links
Other ideas for attracting links

What you’ll get:

A complete, four week course, delivered live and recorded
All of the templates and tools we use for managing our full-service clients
Full access to our member discussion forums during the course
Direct access to Expand2Web WordPress and SEO experts during the training and live Q&A sessions

We’ll also share all of our template and tools that we use to manage our clients including our keyword research template, content blueprint, and customer dashboard.